Is your approach to marketing based on your perspective, or your customers perspective?
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Often, our clients find that their businesses are up and down over time. One of the reasons for this is a lack of consistent marketing. Call it the "hunter" mentality versus the "farmer" mentality. A hunter business owner goes out, finds the next opportunity, chases it, moves on to the next opportunity, chases that, but doesn’t form a consistent basis for marketing.
One of the things we work on with our clients is the creation of a consistent, automated marketing plan, which generates a relatively even flow of business over time. |
